We've just introduced our latest new coffee, Hawaiian Kona Blend.  Kona blend is a medium roast of Kona coffee beans from Hawaii combined with high quality arabica beans that complement the Kona coffee.  This sweet tasting blend provides a very smooth brew with hints of fruit and light chocolate overtones.  This Kona blend is a low acid coffee offering a very smooth, sweet flavor.  We're offering this wonderful new coffee at a reasonable $10.99 / lb.

While world coffee prices remain somewhat volatile, we have seen further leveling out in some markets.  Coffee pricing in some of the leading coffee producing countries has stabilized for now.  We have passed along further cost reductions in reduced pricing for our customers on many of our gourmet coffees and flavored coffees.  As the markets change, our pricing will reflect changes while we attempt to offer the lowest cost for our high quality coffee products.

An example of price effects on retail coffee is Colombian arabica coffee.  The 2010 Colombian arabica crop export volume is down 38 percent.  Couple this with increased demand for arabica coffee, especially from third world countries, and a severe...